CHERI GERSON - MARKETING & DIGITAL GROWTH STRATEGIST
From a young age, I learned I had a passion for storytelling. As an adult, that led to a passion for marketing. I love a good story and a challenge that involves solving problems and helping turn dreams into reality. Whether it's creating the perfect event, launching a new product, or fixing a problem, I bridge the gap between innovative solutions and the people who are seeking next-level products and services that make it all happen.
Bring me your project and let's discuss how I can help.
SKILLS & EXPERIENCE
Certified in Google Analytics, Google Ads, Microsoft Office, and social media
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Experienced in SEO, marketing, e-commerce, sales, and management in a wide variety of industries.
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Demonstrated ability to determine KPIs and deliver strategic initiatives and solutions that improve product and service quality, competitive performance, and profitability.
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Comprehensive experience in design, development, and management of digital and traditional marketing programs, including research, brand management, sales collateral, database management, websites, and email campaigns.
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Proficient with website CMS, blog, and shopping cart tools such as Sitecore, WordPress, HubSpot, and Magento, as well as Salesforce management, marketing automation, with light HTML and CSS.
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Skilled in research and reporting on KPIs for websites, social media, email, and overall marketing campaigns.
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Proficient in AI content generation and image creation tools such as Canva.
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Published author with strong copywriting, editing, presentations, and event planning skills.
EXPERIENCE
​MARKETING MANAGER & GROWTH STRATEGY LEADER
Experienced marketing professional with 20+ years of helping businesses grow through thoughtful, data-informed strategies. Background spans real estate, technology, e-commerce, retail, and professional services. Skilled in digital marketing, demand generation, and lifecycle programs, with a focus on improving performance, strengthening engagement, and supporting overall business goals. Known for being collaborative, adaptable, and results-oriented, with a practical approach to aligning marketing efforts with measurable outcomes.
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CORE COMPETENCIES​​
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Digital Marketing & Growth Strategy
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Demand Generation & Lead Development
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SEO, SEM, Paid Media & Social
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Lifecycle Marketing & Automation
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Conversion Optimization & Testing
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Analytics, Reporting & KPI Tracking
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Marketing Technology & CMS Platforms
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Cross-Functional Collaboration
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Budget & Vendor Management
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TECHNOLOGY & PLATFORMS
Salesforce, Pardot, SharpSpring, Google Analytics, Google Ads, Sitecore, WordPress, HubSpot, Wix, Raven Tools, Paid Social Platforms, CRM & Marketing Automation Systems, and more. ​​​​
