MARKETING SPECIALIST
From a young age, I learned I had a passion for storytelling. As an adult, that led to a passion for marketing. I love a good story and a challenge that involves solving problems and helping turn dreams into reality. Whether it's creating the perfect event, launching a new product, or fixing a problem, I bridge the gap between innovative solutions and the people who are seeking next-level products and services that make it all happen. Bring me your project and let's discuss how I can help.
SKILLS & EXPERIENCE
Certified in Google Analytics, Google Ads, Microsoft Office, and social media
Experienced in SEO, marketing, e-commerce, sales, and management in a wide variety of industries
Demonstrated ability to determine KPIs and deliver strategic initiatives and solutions that improve product and service quality, competitive performance, and profitability
Comprehensive experience in design, development, and management of digital and traditional marketing programs including research, brand management, sales collateral, database management, websites, and email campaigns
Proficient with website CMS, blog and shopping cart tools such as Sitecore, WordPress, HubSpot, and Magento, as well as Salesforce management, marketing automation such as Act-On and Sharpspring with light HTML and CSS
Published author with strong copywriting, editing, presentations, and event planning skills
EXPERIENCE
DIGITAL MARKETING SPECIALIST, MARCUS & MILLICHAP
April 2018 - Present
Commercial Real Estate Firm in US and Canada - Calabasas, CA
Digital marketing strategy and execution including search SEO, Advertising, social media posting and analytics, website content, Google analytics, branding, and Google Business Pages for over 80 locations for a leading commercial real estate firm
Brands include Marcus & Millichap, Marcus & Millichap Capital Corp (MMCC,) and Institutional Property Advisors (IPA), all with the goal of creating and preserving wealth for real estate investors across the US and Canada
Responsible for Agile project management with website developers and tech teams to deliver multi-million-dollar projects on time and within budget to support over 2000 sales professionals with agent branding and sales strategies
SENIOR CLIENT PARTNER, NATIONAL POSITIONS
February 2016 - April 2018
Digital Marketing and SEO Agency - Westlake Village, CA
Responsible for digital marketing strategy and execution team to deliver best practices in SEO, SEM, social media, website content, reputation management, and analytics reporting for over 150 start-up and long-standing clients in various industries
Proficient with SEO tools including KPI reporting with Google Analytics, marketing automation, content planning and creation, online sales strategy, and more
Built and maintained websites, social media plans, consulted with clients on marketing and ecommerce strategy and additional services to build sales and lead generation pipelines, working with partners such as Google, Sharpspring, Raven Tools, and Reach Local to best serve client’s marketing needs
MARKETING COMMUNICATIONS MANAGER, KEY INFORMATION SYSTEMS, INC.
November 2014 - January 2016
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Technology Reseller, Cloud Computing and Data Center - Agoura Hills, CA
Corporate marketing strategy and execution for established technology integrator
Managed product owner and partner relationships with vendors such as IBM, HP, and Cisco to include corporate messaging for website, email campaigns, ads, blog, newsletters, marketing collateral, and analytics
Focus areas included data center, colocation, fiber connectivity, networking, critical computing, analytics, enterprise hybrid cloud, and enterprise storage
Created and presented performance reports on website SEO, advertising, and marketing strategies
Developed presentations and executed branding and overall marketing plans and content creation in preparation for the company to be sold
E-COMMERCE MANAGER, LIGHTS ON BROADWAY, LLC / SYNERTECH INT’L
June 2009 - October 2014
Website Development and E-commerce - Woodland Hills, CA
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General management of e-commerce business including development and management of websites and databases and general business development, strategy, and analytics for several e-commerce websites including: bigfurniturestore.com, bigpaintstore.com, and paintremover.com. Managed marketplaces on Amazon, Sears, and eBay and through affiliates
Responsible for rollout of new technologies, solutions and programs based on KPI analytics
Key responsibilities included digital marketing campaigns for lead generation and sales included technology deployment, customer service, and employee and partner management
Provided key metrics and analytics, A/B testing campaigns, Google advertising, marketing, email campaigns, social media on Facebook, Twitter and LinkedIn, affiliate marketing, blog development, copywriting, sales, order fulfillment, comparison shopping feeds, vendor relations, SEO and solutioning
Led sales team in e-commerce sales of paint removers, painting supplies, hardware, tools, and furniture
Prepared the company for sale and carried on operations beyond the sale to a partner company
MARKETING CONSULTANT
2003 – 2009
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Marketing for a variety of companies in Denver, CO and Los Angeles, CA
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Chef LaLa - Agoura Hills, CA
Marketing Assistant and ghost blog writer for celebrity Chef LaLa, including corporate communications, book and video editing, and website and blog management
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Luxury Basics - Los Angeles, CA
Management and development of marketing and corporate communications plan for high-end designer jewelry to build brand and sales campaigns both online and in store
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Menopause the Musical - Denver, CO
Delivered $500,000 in group ticket sales in less than 9 months for GFour Productions Denver production of hit Broadway musical, Menopause the Musical
Handled promotions, advertising materials, database, prospecting, ticketing, events, and billing, working with production company, group clients, and the theater box office
MARKETING & COMMUNICATIONS MANAGER - JOHN ATENCIO DESIGNER JEWELRY
2002 – 2003
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Designer Jewelry - Denver, CO
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Promoted $11 million high-end designer jewelry business through online and direct mail marketing and management campaigns designed to boost brand awareness and sales for retail stores and wholesale clients
Responsible for catalog and website development, management and analysis, corporate communications, PR, advertising, event planning, charity relations (American Red cross, etc.), strategic planning, product planning, creative and marketing direction, store and wholesale relations, newsletters and product and advertising development with Creative Director and John Atencio
CATALOG MANAGER, CONCEPTS DIRECT, INC.
2001- 2002
Direct Mail Catalog and E-commerce - Longmont, CO
Delivered $5 million annual direct mail catalog and e-commerce sales for Snoopy, Etc. peanuts character merchandise through marketing and management initiatives and product development with the Schultz family, United Media, and vendors
Responsible for character brand licensing, vendor negotiations, merchandise development, selection, and catalog placement as well as strategic planning, creative and marketing direction, and catalog and website analysis
DIRECTOR OF SALES AND MARKETING, GLOBAL TAX NETWORK RELOCATION TAX SERVICES DIVISION OF QUARK, INC.
2000 – 2001
Desktop publishing software and tax services - Denver, CO
Increased membership base of first-ever online tax organizer by 700% in the first year
Strategic planning and management of all marketing functions including internet ASP, B2B, and B2C marketing and sales-related functions including product development and launch, website development, marketing communications, PR, business development, advertising, television promotions, sales, and analysis
VICE PRESIDENT OF MARKETING -Â ACCELERATED I/O, INC.
1998 – 2000
Raster to Vector Graphics Conversion Technology - Broomfield, CO
Introduced revolutionary raster-to-vector imaging technology to the marketplace through investor relations, financial management, strategic planning, sales team development, product launch, website development, marketing communications, and public relations
Wrote and published white papers, managed website content, and sought opportunities to streamline the development and marketing of the technology
ASSISTANT BUYER / ANALYST / ASSISTANT MANAGER CORPORATE GIFTS - ZALE CORPORATION BAILEY BANKS & BIDDLE FINE JEWELERS
1997 – 1998
Designer Jewelry - Irving, TX
Delivered sales in excess of $1.3 billion and consistently maintained the highest product turn rate and net sales in the division by increasing efficiency
Negotiated vendor and store relations by managing purchasing and returns, marketing, interdepartmental and store communications, merchandising, advertising layout and copy, sales and marketing systems, database design and management, sales analysis, trending, and distribution for Corporate Gifts, Diamond Bridal, and Semi-Precious stones divisions
ADDITIONAL EXPERIENCE
1986 - 2003
Garden Botanika Retail Skincare and Cosmetics - Dallas, TX
The Eye Gallery Retail Optical - Dallas, TX
Bare Escentuals Retail Skincare and Cosmetics - Dallas, TX
Macke Laundry Service Coin Op Laundry Services - Dallas, TX
Hollman, Inc. Wood Locker and Sport Court Manufacturing - Irving, TX
National Real Estate Service, Inc. Innovative Real Estate Brokers - Tucson, AZ
Emerald Planet Catalog Natural Products Retail Catalog - Tucson, AZ
P’Zazz Retail Clothing and Accessories - Palm Springs, CA and Tucson, AZ
VOLUNTEER EXPERIENCE
2019 - 2020 and 2022 - 2024
Treasurer, Shadow Ridge at Oak Park
HOA Board of Directors - Oak Park, CA
Conducted monthly homeowner meetings regarding the community, finances, and bylaws
Developed a fiscally responsible budget and assessment rates to establish reserve funds
Established, publicized, and ensured compliance of bylaws and legal action penalties against non-compliant owners
